Who They Are
Young Days is feel-good kidswear. It was launched by a father-son team who wanted to build a brand and a website that made kidswear something parents didn’t have to worry about — both as they shopped and as their kids got dressed. Every piece of clothing works together, so parents would never have to think about outfit coordination again.
80%
increase in conversion since launching
The Brief
It was imperative to create a shopping experience that was both educational and mindless in one. Parents needed to be able to browse the site, understand what clothes they actually needed, and shop for items that were available in the right sizes.
The Result
Alongside our design partners, Mostly Sunny, we created a custom site with size-first shopping at the forefront. Users could toggle between all items, and items that were ‘In Stock & Ready To Deliver.’ We also built a bundling system that allowed users to mix-and-match SKUs and their variants. Every element of the site was made to take decisions off of parents’ plates.
Jeremy Fischer CEO, Young Days